I was sitting at a dining table in Hewett the other day with a couple who looked tired. They had just come off a poor experience with another agent. The number they were given at the start was huge. The reality? No bids and three months of stress. It hurts my heart to see this because it is unnecessary.
The market in the Gawler region isn't just about slapping a sign up and hoping for the best. Praying is not a strategy. Too many sellers get dazzled by flashy suits and huge price promises. But when the open home is empty, that agent has no answers. You need more than a promise; you need a game plan.
Whether you are selling a cottage in Gawler or a house in Munno Para, the principles are the same. The market is smart. With data at their fingertips. If sellers try to trick them with a high price and no strategy, they run. I aim to help you avoid that trap.
Strategic Selling Over Hype
It's easy to give you a high price estimate. Costing them nothing to say "$800,000" even if the data says "$700,000." This is a promise. A plan is showing you *how* we find the buyer who pays the premium. If an agent gives you a number, ask them: "How specifically will you find the person to pay that?" Should they stumble, run.
Our plan involves finding the buyer before we take the photos. When we are selling a lifestyle property in Angle Vale, I know the buyer is likely a family needing shed space. The ads speaks directly to that need. I don't just list "4 bedrooms"; we list "space for the caravan and the boat." This nuance is what gets the click.
Missing a tailored strategy, you are just hoping in the dark. One might get lucky, but do you want to gamble with your biggest asset? No way. Having a plan means controlling the narrative, the timing, and the negotiation leverage from day one.
Price Overquoting Sellers Miss
It drives me angry. Overquoting trap is the single biggest reason homes in our area fail to sell. Watch how it works: One agent tells you $750k. I shows you data for $700k. Sellers pick Agent A because you want the extra money. Of course?
The money isn't real. It simply existed. Your home sits on the market for 60 days. Buyers notice the high price and don't even enquire. Becoming "stale." Everyone starts asking "what's wrong with it?" In the end, the agent forces you to drop the price to $680k just to get it sold. Losing $20k and 3 months because of a lie.
Please don't be that seller. I'd rather lose your business by telling you the truth than win it by lying to you. Facts might sting for a second, but it saves you money in the long run. Check the sold records, not just what the agent says.
Buyer Mindset Impacts Price
I see buyers at open homes every weekend. Buyers are nervous. Buying home is a huge risk for them. Worrying about paying too much. But they fear missing out even more. Our role is to trigger that second fear. We call it FOMO (Fear Of Missing Out).
Should a buyer walks into an empty open home, they feel safe to lowball you. Believing "no one else wants it, I can offer less." Bad news. I organize open homes to create a crowd. If they see another couple measuring the fridge space, their competitive instinct kicks in. Now, they aren't thinking about a low offer; they are thinking about a winning offer.
It is all psychology. The home hasn't changed, but the vibe of value has. Standard agents just unlock the door and stand in the kitchen. Managing the room, talking to buyers, and building that sense of urgency. That is how we get record prices in Willaston.
Local Know-How For Northern Suburbs
You can't sell a house in Andrews Farm using a strategy from the city. Won't work. Buyers here are different. Caring about shed clearance, school zoning, and how close the train station is. Being here. I buy my coffee on Murray Street. I understand what makes this community tick.
For example, selling a heritage home in Willaston requires explaining the "character" value to buyers who might be scared of maintenance. Selling new build in a crowded estate requires pointing out the upgrades that make it better than the display home down the road. Details matters.
Plus have a database of locals. More than email addresses, but real people I talk to. People who missed out on the auction last week? I ring them first. Connecting local buyers to your home often happens before we even hit the internet. It is the power of a local agent.
Service Area For Local Sellers
I stand with you from start to finish. This isn't a "sign and see you later" service. Handling the appraisal, the strategy, the photos, the negotiation, and the settlement. You get Andrew McKiggan, not a personal assistant who started yesterday.
Updates are key. Understanding how stressful it is to wait for the phone to ring. Reporting you after every open inspection. The good or bad news, you get it straight. Should we need to tweak the strategy, we do it together based on real feedback.
If you are thinking of selling, or just want to know what your place is worth in this current market, give me a call. No stress. Simply a chat about your options. Loving talking property, and I'd love to help you get the best result in the north.
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